Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

Some background for those of you who don’t build search engines for a living like us: when you search Google, you’re not searching the live web. Instead you’re searching Google’s index of the web which, like the list in the back of a book, helps you pinpoint exactly the information you need. (Here’s a good explanation of how it all works.)

So why did we build a new search indexing system? Content on the web is blossoming. It’s growing not just in size and numbers but with the advent of video, images, news and real-time updates, the average webpage is richer and more complex. In addition, people’s expectations for search are higher than they used to be. Searchers want to find the latest relevant content and publishers expect to be found the instant they publish.

To keep up with the evolution of the web and to meet rising user expectations, we’ve built Caffeine. The image below illustrates how our old indexing system worked compared to Caffeine:

Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.

With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before—no matter when or where it was published.

Caffeine lets us index web pages on an enormous scale. In fact, every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles.

We’ve built Caffeine with the future in mind. Not only is it fresher, it’s a robust foundation that makes it possible for us to build an even faster and comprehensive search engine that scales with the growth of information online, and delivers even more relevant search results to you. So stay tuned, and look for more improvements in the months to come.

reference  : http://googleblog.blogspot.com/search?updated-max=2010-06-11T07%3A19%3A00-07%3A00&max-results=10

RAFAEL NADAL saw off Sweden’s Robin Soderling yesterday to land his fifth French Open title and reclaim his crown as the King of Clay.

The Spanish star saved his best performance of the tournament for the final with the emphatic 6-4 6-2 6-4 victory earning Nadal sweet revenge on the only man who has ever beaten him on the clay courts at Roland Garros.

And as Soderling’s final shot landed in the net, Nadal slid on to his back on the red clay and screamed with delight.

Nadal is now just the second man to win the French Open five times and next year he’ll have a chance to match Bjorn Borg’s record of six titles.

He has now won 38 matches at Roland Garros and only lost one with his sole defeat coming against Soderling in the fourth round a year ago.

His latest Grand Slam victory sees Nadal reclaim the world No.1 spot from Roger Federer and represents a remarkable turnaround for the player who endured a horror 2009.

Not only did the 24-year-old lose his clay court crown in Paris last year but he had to deal with the separation of his parents and a serious knee injury that contributed to a prolonged slump.

Nadal, who began to cry when he returned to his seat at the end of the match, said: “It’s the most emotional day in my career.

“It was a difficult year for me last year. It was difficult to accept the injuries and everything. It was a really emotional moment for me. After you win this big title you lose your tension.”

The second seed had not lost a set all tournament and he blew the on-form Sorderling away with some blistering tennis.

Nad a l w o n s e v en consecutive games at one point, held every serve and saved al l eight break points he faced. The Spaniard showed his knee problem is well behind him as he raced around the court. He skidded across the clay and lunged to dig shots out of the corners, repeatedly extending point s unt i l Soderling finally misfired.

The 25-year-old Swede – who upset top seed Roger Federer in the quarter-finals, tried to win points quickly and sometimes did, but most of the long rallies went Nadal’s way.

Before the first set ended, the fifth seed was panting between points. To compound his woes, he had an off day with his serve, his biggest weapon.

He managed only seven aces, the same number as Nadal. During the other six rounds on his route to the final, Soderling had 75 aces and Nadal 12.

The world No.7 said: “I didn’t play as well as I did against him last year and didn’t serve as well. I wasn’t hitting the ball as clean. It was tough.”

Soderling has yet to win a major title and it was the second year in a row he had finished runner-up in Paris after losing the 2009 final to Federer.

But he said: “I love this tournament. I will come back next year and hope it will be third time lucky.”

Nadal’s victory saw him improve his record to 22-0 this year on clay. It was also the second time he had won all 21 sets on his way to the title. Only two other men in the Open era have won the title without losing a set – Borg and Ilie Nastase.

Nada l , who now switches to grass where he’l l seek a second Wimbledon title after missing last year’s event due to injury, said: “I’d been nervous during the tournament but today I was calm. It was a very special day.”

reference :  http://www.dailyrecord.co.uk/sport/tennis-news/2010/06/07/french-open-king-of-clay-rafael-nadal-claims-fifth-roland-garros-title-86908-22315911/

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the Search Engine Results Pages (SERPS) or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Another class of techniques, known as black hat SEO or spamindexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indices.

The initialism “SEO” can also refer to “search engine optimizers”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

SEO Copywriting
Copy Writing is one thing, copy Writing for the web is another and effective seo copy Writing is yet another! First off, seo copy is a trade off between something that is readable, something that is grammatically correct, something that sells and something that search engines will rate!

Use of Keywords
Using the keywords in the copy is the most obvious thing to do. You need to work in keywords to fit in the content, to do Effective SEO Copy Writing, see how it did that! Its also a good idea to put them in bold and as near to the top of the text as possible. This is called keyword proximity. If you are Writing about a particular topic lets say, Effective SEO Copy Writing for instance, I wouldn’t wait until the last line to mention it would I?

Keyword Density
Keyword Density is another important factor in Effective SEO Copy Writing. The more times you mention a particular keyword such as, Effective SEO Copy Writing  the more relevant the page is to that keyword. Of course this can be (and was heavily) abused so any keyword stuffing causing a filter to be triggered.

There are lots of magic values mentioned for keyword density, these range from 2% right up to silly numbers like 75%. All I say to that is try reading something that has 75% keyword density, all I say to that is try reading something that has 75% keyword density. You get my point!

In the beginning, search engines could handle only a limited range of indexing possibilities.

This is no longer the case. Web spiders have evolved to such an extent that they can index many different document types. Web pages or HTML pages are only one subset of web documents. Below is lists the file indexing capabilities of Googlebot.

File type(s) Description

PDF                 Adobe Portable Document Format

PS                    Adobe PostScript

RSS                 ATOM Syndication feeds

DWF Autodesk Design Web Format

KML               KMZ Google Earth

WK1                WK2, WK3, WK4, WK5, WKI, WKS, WKU Lotus 1-2-3

LWP               Lotus WordPro

MW                 MacWrite

XLS                 Microsoft Excel

PPT                 Microsoft PowerPoint

DOC                Microsoft Word

WKS                WPS, WDB Microsoft Works

WRI                 Microsoft Write

ODT                Open Document Format

RTF                 Rich Text Format

SWF                Shockwave Flash

ANS                 TXT Text files

WML              WAP Wireless Markup Language

JSP, ASP, and PHP files are indexed in the same way as any HTML document. Usually, the process of indexing non-HTML documents is to extract all text prior to indexing.

SEO, Web Marketing & Internet Marketing

Be 1st on Google, Yahoo & MSN

SEO & Web marketing has brought the world to everyone’s fingertips. As a result, customers choose businesses that appear on page 1 and 2 of Google, Yahoo and MSN. So, if your website isn’t among them… then it needs to be. Corner Website Hub is aware that every website has the potential to rank highly on major search engines. How? With proper search engine optimisation.

What is search engine optimisation?

SEO is the art of improving website position on search engines for keywords/phrases related to your products or services. With expert search marketing, your website will be better positioned resulting in more traffic and more sales!

How powerful is search engine optimisation (SEO)?

SEO will revolutionise your business. Just a few reasons why your website should harness the power of SEO:
400 million people (92% internet users) try Google, Yahoo or MSN first to find products & services
93% of search engine users don’t look further than page 1 or 2 of search results. If your website isn’t listed on these pages, you’re not maximising access to potential customers
33% of internet users believe companies found high among search results are trusted brands
SEO has roughly 4 times higher conversion rate than online advertising (Pay Per Click)
Top search engine ranking is a non-stop 24/7 advertising campaign. It allows your business to reach millions of potential customers and gives you a global coverage
Online marketing is 100 times more cost effective than traditional print advertising

Why choose Corner Website Hub as your SEO Firm?

Guaranteed page 1 rankings on major search engines. Our results speak for themselves!
Guaranteed lowest internet marketing rates. If you can find a better quote, we’ll beat it.
We provide you with accountable results via regular campaign reporting. We are committed to achieving the highest ROI for our clients.
We deliver an instant traffic boost to your website.
We increase your brand awareness, traffic and sales.
Many of our clients achieve a 200% – 1200% rate of return (ROI) from their internet marketing investment.
An SEO Expert works for you to ensure your web marketing campaign achieves maximum exposure giving you a high rate of return.

Why START NOW?

Q. When one of your potential customers conducts a search via a major search engine, only one of two outcomes is possible 1. They will find your website
2. They will find your competitor’s website. Which will it be? A. The answer is dependent upon your website’s visibility. If your website is not performing well, every time the customer searches the keyword or phrase relevant to your website’s product or service, they will choose a competitor over you!
So don’t wait any longer, come visit us http://www.cornerwebsitehub.com/ START NOW!